Marketing
Michael S. Wien, President
Wien & Associates
Wien & Associates utilizes the results of a 50-point diagnostic to help organizations identify specific, and often commonly overlooked, marketing steps that can positively impact the business. These action plans are pragmatic, affordable, and directly applicable to increasing customers, relationships and revenues.
Our Approach
We recommend creative marketing and communications tools that lead to profitable growth by:
- Utilizing a proprietary 50-point diagnostic to understand and evaluate the current approach.
- Better defining:
- the right target groups
- the factors that differentiate the company
- the compelling message that tells that story
- Pinpointing specific, proven steps to generate prospective customer interest, enthusiasm and qualified sales leads.
- Encouraging the use of existing internal talent to implement as many of the activities as possible and managing those steps that require more extensive marketing expertise.
Our Services
- Assessment: Through interaction with clients, we help determine how effective current marketing programs are and where there is there room for improvement. We also draw comparisons to the performance of similar companies and, over the length of an on-going relationship, draw comparisons as to prior performance.
- Specific Pragmatic, Affordable Marketing Tools: We work with clients to refocus attention and energies on the key areas that will generate customer interest, loyalty, and sales. We then develop a specific, recommended action plan, at least half of which can be implemented by the client’s staff.
- Management: For those action plan components that require expertise not available in house, e.g., design, writing, research, we supervise the completion of those steps, tapping external support as needed.
Please contact us:
www.wien-associates.com